Adwords is a really great tool for PPC online. The more efficient part of it is that Adwords doesn’t charge you anymore that it benefits you. Maybe that is why it is preferred the most. When you first time enter the area of Adwords, you will realize that there are much more options than you ever thought. Yes there are. These Adwords tools are actually much easy to use. But, you surely need to have more time with Adwords to discover those options. And a good PPC Campaign ensures that your money doesn’t get wasted.
Here we have the best tools and options of Adwords that can boost your conversion to the next level. These options make it easier for you to get the most of your paid search.
Adwords tools that boost Conversions
Update: Google has officially killed this tool, they have merged the features with the Keyword Planner but it doesn’t seem to work great. We’ll be posting about the free and premium alternatives of the same, really soon.
The most widely used keyword tool in the world have awesome statistics in it and gives you not exact but approx data. Whenever you start a new campaign. This tool is the first step to take. Adwords Keywords Tool offers Local Monthly Searches, Global Monthly Searches, Competition among that keyword and the new Keyword Idea also shows the price of that particular keyword.
If you deselect the ‘show keywords closely related to my keyword’, you will get a lot of keyword ideas which are helpful when you are unsure about your keyword. More importantly, you can exclude keywords or also star them as negative or positive if they are not relevant.
2. Google insights for Search
Everybody knows about it. But still I considered it in the list because I liked it. Insights for search helps you to compare the search patterns for keywords. This helps you distinguish which keywords are to be targeted now and which should be later. For example, the competition of your brands popularity to other brands can be viewed by this option. You can also find out the different keyword trends in different regions of the world. Which is really helpful.
You can head to this article to know more about Insights for Search.
3. Schedule Ads
With Adwords, you can also schedule ads according to your needs. For instance, you might find out that you get a lot of clicks on one time of day. But, the conversions are few for that time. This will cost you more for each click and less profit will you make.
So, you can schedule the ads for that time when you get more conversion and clicks.
Didn’t i say that Google Adwords options boosts Conversion!
4. Toggling the Graph
Google adwords have a small icon near the column text. As the name suggests, this option lets you compare any two metrics and see the difference in your conversions. Moreover, you can compare different keyword competitions and the performance of these keywords towards your site.
5. Keyword Diagnosing ability
With this option you can check the ads that are not showing up or having problems with itself. It is an easy to use tool and also enables to check all your ad units and make sure that they are working properly.
This option exists under the Keywords Tab.
So, these were the adwords tools that you should start using today, only if you want better conversions for all your ads. We will keep updating the article as soon as we gain more info in the future.